Peter Lorange: What does the former head of IMD want with his new school?

Barbara Bierach - 10-01-2010

Peter Lorange, the much admired former principal of the Lausanne-based business school IMD, bought Zurich’s Graduate School of Business Administration (GSBA) in August 2009 and renamed it the Lorange Institute of Business. But what does an academic like Lorange want with a small organisation with neither, university status nor international accreditation? The school, with a turnover of 8.7 million Swiss francs in 2008, was founded in 1968 by Dr. Albert Stähli and has a somewhat tainted reputation, to say the least.