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Marketing: Selling Business School has never been tougher
Barbara Bierach - 06-24-2010
The way Business Schools are selling MBA degrees to applicants is shifting, reports Business Week.
Rotterdam School of Management starts “I WILL” campaign
Barbara Ward - 10-08-2009
Business schools are going down new roads to build their reputation as modern and leading players. In the competitive MBA market common advertising is more and more replaced by methods that promise a higher involvement. The latest project is Rotterdam School of Management’s “I Will” campaign which comes with a flashy website.