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Marketing: Selling Business School has never been tougher
Barbara Bierach - 06-24-2010
The way Business Schools are selling MBA degrees to applicants is shifting, reports Business Week.
Friend or Foe? - Business Schools in Social Networks
Barbara Ward - 03-22-2010
HEC Paris has launched its profile on iTunes U, a dedicated area of the iTunes Store that offers free audio and video content from leading educational institutions. Their move is another sign for the importance of social networks and online media not only in the teaching of business schools, but also in their marketing.
Social Media: Business Schools train network-savvy employees
Barbara Bierach - 08-06-2010
A growing list of business schools are adding courses on social media to their MBA curricula, addressing the corporate demand for social-network-savvy employees. Now Harvard Business School and Columbia Business School have joined the ranks, reports Businessweek. The two schools are among at least six that have added courses in the past year that allow students to learn about internet marketing and social media strategy.