Social media has an ever growing effect on our daily life. Business schools as well as MBA applicants feel the pressure to compete in the social net. Recently, MBA Tour conducted a survey amongst B-school students. Its results suggest that a massive 85 per cent of potential students worldwide use social media sites to research their top school choices. The students’ verdict on the schools’ use of social media tools is quite scathing: about 14 per cent said they were disappointed by the schools’ use of Facebook, Twitter, You Tube and LinkedIn and 63 per cent wished for more information while acknowledging that the schools had made an effort.
Schools integrate social media into their curriculum
Some schools, however, have acknowledged the demand for social media more than others. These schools even offer social media skills as part of their curriculum these days: Harvard Business School, Stanford Graduate School of Business, Columbia Business School, the New York University's Stern School of Business, London Business School, Insead, the École des Hautes Études Commerciales (HEC) or the German Handelshochschule Leipzig have added courses on the subject for example.
Social media check-up
Social media also plays a vital part when business schools look into a candidate’s application. The times when a well written application and a good performance at the admissions interview bought you an entrance ticket to a business school are gone. These days, schools also look at students’ personality, their public as well as their online behaviour. Raunchy blogs or twitter messages, photos of drunken students at wild parties are the last things that admissions officers want to find.
So intense is the need for a flawless online profile that even so called online reputation management companies have sprung up to cash in on the need to have a clean profile. Instead of having a negative image online, applicants should establish a professional presence on the Internet. Applicants can parade their accomplishments on their social networking pages for example, or they could create a website/blog with their résumé, awards, and extracurricular activities.
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